INFLUENCERS: Steve Stoute video

 Here is a very interesting  interview from "Influencer" Steve Stoute that I came across earlier today(while in class).
Last year the short film documentary "INFLUENCERS: How Trends & Creativity Became Contagious" was released.It featured New York influencers from the fields of Advertising, Design, Fashion, and Entertainment. Steve Stoute appears in the first episode of the "INFLUENCERS"  series to discuss  the link between artists, athletes and other representatives of culture with brands and how the collaborate with these brands to sucessfully,  how advertising has changed in the 7 years he’s been working in the field, and how it might have something to do with the current state of the record business and the need to find alternative ways of revenue. Steve Stoute is the CEO and founder of the  brand management firm "Translation", he has provided guidance for many icons such as Jay-Z, Gwen Stefani, LeBron James and Justin Timberlake and many other others.